Office of Strategic Communications & Marketing
The Office of Strategic Communications and Marketing at the American University Washington College of Law (AUWCL) plays a vital role in representing and promoting the law school across various platforms. Through a comprehensive range of methods and media, including advertising, branding, publications, video, social media, and website content, the Office of Strategic Communications and Marketing (STRATCOM) ensures that the diverse facets of AUWCL are effectively showcased.
A key responsibility of the office is to foster connections between AUWCL's esteemed faculty experts and journalists or producers covering current legal topics. By working closely with the media, STRATCOM facilitates opportunities for faculty members to share their insights and expertise, resulting in more than 7,000 media hits each year. These media mentions come from both national and international outlets, demonstrating the global impact and recognition of AUWCL.
Additionally, STRATCOM collaborates with AUWCL's admissions offices as well as more than 20 unique programs to implement targeted marketing and outreach initiatives throughout the year. By leveraging its expertise in communication and branding, the office actively supports these departments in reaching their goals and expanding the reach of AUWCL's educational opportunities.
Through a dynamic and comprehensive approach, STRATCOM is committed to elevating the reputation of our law school, connecting our faculty members with the media, and collaborating with various departments to ensure a robust and engaging presence for AUWCL within the legal community and beyond.
-
OUR TEAM
Keith Pierce, APR
Director of Strategic Communications & Marketing
Office: 202-274-4279
Email: kpierce@wcl.american.edu
Liz Newton
Assistant Director of Marketing
Office: 202-274-4278
Email: enewton@wcl.american.edu
Brice Helms
Public Relations Coordinator
Office: 202-274-4276
Email: bhelms@wcl.american.edu
Featured Videos
Champion What Matters
Since 1896, the American University Washington College of Law (AUWCL) has cultivated a tradition steeped in innovation, excellence, and a profound passion for upholding the rule of law. The essence of this tradition is embodied by a dedicated community committed to the professional growth and well-being of students and alumni, advocating to "Champion What Matters" on local, national, and international levels. In response to a world marked by borderless interconnectedness and dynamic shifts in economics, politics, and society, AUWCL stands as a beacon of preparation for the evolving legal landscape. Offering a comprehensive legal education, the Washington DC-based law school distinguishes itself through acclaimed programs in experiential learning, international law, law and government, intellectual property, health law, business, and gender and the law. Through these programs, AUWCL empowers students with unique skills to navigate the complexities of the contemporary legal environment, fostering an environment abundant with opportunities for personal and professional development.
Read moreVirtual Campus Visit
Join 3L Tim Schmeling and 2L Ayana Anderson on a tour of the American University Washington of Law campus.
Read moreA Message of Thanks from Dean Roger A. Fairfax, Jr.
American University Washington College of Law extends heartfelt gratitude to all of our alumni and supporters during this season of giving thanks. The unwavering support from our alumni allows our students, faculty, and staff to thrive and opens doors for the next generation of AUWCL lawyer-leaders. Please see this brief video in which I thank you for helping AUWCL to Champion What Matters!
Read moreTenley Campus Ribbon Cutting Highlights
On February 12, 2016, American University Washington College of Law welcomed hundreds of alumni, students, city officials, and members of the law school and AU communities to the Ribbon Cutting Celebration Weekend for its new Tenley Campus. View our Ribbon Cutting Ceremony highlight from this historic day.
Read more