- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- CTV, Streaming Ad Experiences Face Ongoing Issues: FreeWheel
Advanced TV Insider, Wayne Friedman - Thursday, May 30, 2024
A study by FreeWheel found 71% of viewers are bothered by "unnatur ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Google Says Leaked Search Docs Are Real, But Cautions Industry On Context
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
As search professionals try to process and understand what the data reveal ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- Rethinking Ads On The Open Web
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
Quantcast has rebuilt its ad platform based on AI and machine learni ...
- Ads Take Another Block And Tackle
Search & Performance Insider, Laurie Sullivan - Thursday, May 30, 2024
A group of ad and media trade groups have reportedly asked App ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study Finds
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
The top three streamers in share of time spent viewing are YouTub ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
CTV advertising will continue to outpace social and search and programmatic-platform reven ...
- Does Streaming Have An Identity Problem? Reach Or Performance?
TV Watch, Wayne Friedman - Thursday, May 30, 2024
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- Google, HubSpot Talk Of A Potential Acquisition Gets Louder
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
HubSpot released earnings in May, suggesting the company's CRM business could gi ...
- Google Ranking Algorithm Secrets Leaked
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted ...
- New AI Ad Platform Supports Campaigns On Social Media Sites
Publishers Daily, Ray Schultz - Tuesday, May 28, 2024
Users can automate their advertising and save time, Launch Cart says. ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Stellantis CMO Inducted Into Advertising Hall of Fame
Drive Time, Tanya Gazdik - Monday, May 13, 2024
Olivier Francois' "sizzle" reel features the likes of Bono, Bruce Springsteen a ...
- Disruptive Tubi Campaign Wins Grand Effie
MAD, Steve McClellan - Friday, May 24, 2024
The company's 2023 15-second Super Bowl spot pranked the nation into thinki ...
- Google Responds To AI Overview, Reveals Dangerous Answers To Queries
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Users have found that Google's AI Overview technology returns some misleading a ...
- Snap Redesigns Ad Business, Focuses On 'Intentionality'
MediaDailyNews, Colin Kirkland - Friday, May 24, 2024
Snap says it it has worked to remove loose or accidental click ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Search & Performance Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- The Ad-Supported Streaming Market Just Got Real
Marketing Insider, Danny Weisman - Friday, May 24, 2024
Netflix and Amazon are currently hungry for early adopters to test o ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- The Creator/Advertiser Trust Delta
Planning & Buying Insider, Joe Mandese - Friday, May 24, 2024
New research indicates Americans trust creator content over advertising by a wi ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Fox Show On Swing-State Politics Heads To Local Stations
TVBlog, Adam Buckman - Friday, May 24, 2024
"Battleground" is being positioned as a "political digital initiative" that will foc ...
- Reddit Names Kantar Brand-Lift Measurement Partner
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
Reddit has named Kantar its preferred brand-lift measurement partner, enabling the marketi ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
TikTok will begin integrating generative AI into its ad products with "TikT ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
MediaDailyNews, Laurie Sullivan - Wednesday, May 22, 2024
LG Ad Solutions launched the first 3D native digital display on i ...
- Massive Outage Impacts Microsoft Ad Services
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Bing's API took down Microsoft Copilot, DuckDuckGo and ChatGPT's web search ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- More Ad-Supported Streaming Subscribers - For Upfront? Or Something Else?
TV Watch, Wayne Friedman - Thursday, May 23, 2024
Ad-supported streaming services are definitely growing. But the marketplace is still ...