by Joe Mandese on Jun 30, 9:37 AM
In this mid-year update, AI brand whisperer Josh Lovison shares his most recent findings probing what AI really thinks about big consumer brands, with some surprising results.
by Laurie Sullivan on Jun 27, 8:53 AM
Philosopher, investor and author Anders Indset often romanticizes about combining human beings with tech advances like quantum computing and artificial superintelligence. How would advertising, which depends so much on consumer behavior, change as a result?
by Joe Mandese on Jun 23, 9:40 AM
What if there was a consumer-generated, AI-powered complaint database that could serve as an industry code for ethically-bad advertising? Listen to this conversation to find out more.
by Danielle Coimbra on Jun 18, 10:26 AM
If you work in comms, this isn't a distant trend. It's already reshaping how your clients, your company and your stories are being discovered. Some of the professionals I met at both conferences are only now realizing that AI-driven visibility isn't about ranking first; it's about being included in AI-generated answers. And in this new landscape, content published in high-authority media outlets often carries more weight with LLMs than traditional backlinks or SEO-optimized blog posts.
by Joe Mandese on Jun 16, 2:41 PM
In this pre-festival interview, Shelly Palmer sets the stage for what will be hyped -- or as the case may be -- under-hyped about AI at this year's festival.
by Joe Mandese on Jun 10, 1:49 PM
The agency found two-thirds of industry experts believe most brand/consumer interaction will be bot-to-bot by 2030, twice the percentage my Outfront panel of experts said a couple of months ago.
by Joe Mandese on Jun 9, 10:27 AM
Covering digital media, I sometimes feel like I've entered Rod Serling's "fifth dimension," especially when I see some of the advances being made in the three-dimensions of out-of-home media.
by Joe Mandese on Jun 3, 11:44 AM
The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to be a "good friend."
by Joe Mandese on May 15, 6:36 PM
The last frontier I want AI to agent for me is what news I consume. Among other things, what happens when an AI has a news agenda? Just ask Grok.
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