In times of inflation and rapidly shifting consumer behavior, even the most seasoned data analysts are at risk of making the wrong pricing decisions – adjusting prices too soon, too late, too high or too low. While most CPG leaders utilize some degree of Revenue Growth Management, it is often insufficient to uncover granular insights that help shape more detailed and precise pricing strategies, optimized for markets and channels.

Unlock profitable competitive growth, win customer mindshare, and scale decision making with advanced capabilities and data-driven recommendations. Using Consumer Surplus Factor (CSF), you can track customer behavior across markets and channels, monitor competitor pricing and sales velocity in near real-time. CSF measures the pricing power using the brands strength or equity in a competitive environment, using real-time market data and a proprietary econometric AI model.