Left: Images result page with the Licensable badge
Right: Images Viewer showing licensable image, with the new fields Get the image on and License details
We’re also making it easier to find images with licensing metadata. We’ve enhanced the usage rights drop-down menu in Google Images to support filtering for Creative Commons licenses, as well as those that have commercial or other licenses.
Updated Usage Rights filter
What are the benefits to image licensors?
As noted earlier, if licensing metadata is provided from the image licensor, then the licensable badge, license details page and image acquisition page will be surfaced in the images viewer, making it easier for users to purchase or license the image from the licensor
If an image resides on a page that isn’t set up to let a user acquire it (e.g. a portfolio, article, or gallery page), image licensors can link to a new URL from Google Images which takes the user directly to the page where they can purchase or license the image
For image licensors, the metadata can also be applied by publishers who have purchased your images, enabling your licensing details to be visible with your images when they’re used by your customers. (This requires your customers to not remove or alter the IPTC metadata that you provide them.)
We believe this is a step towards helping people better understand the nature of the content they’re looking at on Google Images and how they can use it responsibly.
To provide feedback on these features, please use the feedback tools available on the developer page for the licensable images features, the Google Webmaster Forum, and stay tuned for upcoming virtual office hours where we will review common questions.
What do image licensors say about these features?
“A collaboration between Google and CEPIC, which started some four years ago, has ensured that authors and rights holders are identified on Google Images. Now, the last link of the chain, determining which images are licensable, has been implemented thanks to our fruitful collaboration with Google. We are thrilled at the window of opportunities that are opening up for photography agencies and the wider image industry due to this collaboration. Thanks, Google.”
- Alfonso Gutierrez, President of CEPIC
“As a result of a multi-year collaboration between IPTC and Google, when an image containing embedded IPTC Photo Metadata is re-used on a popular website, Google Images will now direct an interested user back to the supplier of the image,” said Michael Steidl, Lead of the IPTC Photo Metadata Working Group. “This is a huge benefit for image suppliers and an incentive to add IPTC metadata to image files.”
- Michael Steidl, Lead of the IPTC Photo Metadata Working Group
“Google's licensable image features are a great step forward in making it easier for users to quickly identify and license visual content. Google has worked closely with DMLA and its members during the features' development, sharing tools and details while simultaneously gathering feedback and addressing our members' questions or concerns. We look forward to continuing this collaboration as the features deploy globally.”
- Leslie Hughes, President of the Digital Media Licensing Association
“We live in a dynamic and changing media landscape where imagery is an integral component of online storytelling and communication for more and more people. This means that it is crucial that people understand the importance of licensing their images from proper sources for their own protection, and to ensure the investment required to create these images continues. We are hopeful Google’s approach will bring more visibility to the intrinsic value of licensed images and the rights required to use them.”
- Ken Mainardis, SVP, Content, Getty Images & iStock by Getty Images
“With Google’s licensable images features, users can now find high-quality images on Google Images and more easily navigate to purchase or license images in accordance with the image copyright. This is a significant milestone for the professional photography industry, in that it's now easier for users to identify images that they can acquire safely and responsibly. EyeEm was founded on the idea that technology will revolutionise the way companies find and buy images. Hence, we were thrilled to participate in Google’s licensable images project from the very beginning, and are now more than excited to see these features being released."
- Ramzi Rizk, Co-founder, EyeEm
"As the world's largest network of professional providers and users of digital images, we at picturemaxx welcome Google's licensable images features. For our customers as creators and rights managers, not only is the visibility in a search engine very important, but also the display of copyright and licensing information. To take advantage of this feature, picturemaxx will be making it possible for customers to provide their images for Google Images in the near future. The developments are already under way."
- Marcin Czyzewski, CTO, picturemaxx
“Google has consulted and collaborated closely with Alamy and other key figures in the photo industry on this project. Licensable tags will reduce confusion for consumers and help inform the wider public of the value of high quality creative and editorial images.”
- James Hall, Product Director, Alamy
“Google Images’ new features help both image creators and image consumers by bringing visibility to how creators' content can be licensed properly. We are pleased to have worked closely with Google on this feature, by advocating for protections that result in fair compensation for our global community of over 1 million contributors. In developing this feature, Google has clearly demonstrated its commitment to supporting the content creation ecosystem.
- Paul Brennan, VP of Content Operations, Shutterstock
"Google Images’ new licensable images features will provide expanded options for creative teams to discover unique content. By establishing Google Images as a reliable way to identify licensable content, Google will drive discovery opportunities for all agencies and independent photographers, creating an efficient process to quickly find and acquire the most relevant, licensable content."
- Andrew Fingerman, CEO of PhotoShelter
Posted by Francois Spies, Product Manager, Google Images
This meta tag allows you to specify a maximum snippet length, in characters, of a snippet for your page to be displayed on Google results. If the structured data (e.g. product name, description, price, availability) is greater than the maximum snippet length, the page will be removed from any free listing experience.
"max-image-preview:[setting]" robots meta tag
This meta tag allows you to specify a maximum size of image preview to be shown for images on this page, using either "none", "standard", or "large".
“data-nosnippet” HTML attribute
This attribute allows you to specify a section on your webpage that should not be included in a snippet preview on Google. When applied to relevant attributes for offers (price, availability, ratings, image) removes the textual, image and rich snippet for this page on Google and removes the listing from any free listing experiences.
Additional notes on these preferences:
The above preferences do not apply to information supplied via schema.org markup on the page itself. The schema.org markup needs to be removed first, before these opt-out mechanisms can become active.
The opt-out preferences do not apply to product data submitted through Google Merchant Center, which offers specific mechanisms to opt-out products from appearing on surfaces across Google.
Use of mechanisms like nosnippet and data-nosnippet only affect the display of data and eligibility for certain experiences. Display restrictions don’t affect the ranking of these pages in Search. The exclusion of some parts of product data from display may prevent the product from being shown in rich results and other product results on Google.
We hope these options make it easier for you to maximize the value you get from Search and achieve your business goals. These options are available to retailers worldwide and will operate the same for results we display globally. For more information, check out our developer documentation on meta tags.
To help with debugging and to verify a specific page is served using SXG, you can inspect a URL using the URL Inspection Tool to find if any SXG related issues appear on the AMP section of the analysis.
You can diagnose issues affecting the indexed version of the page or use the “live” option which will check validity for the live version currently served by your site.
To learn more about the types of SXG issues we can report on, check out this Help Center Article on SXG issues. If you have any questions, feel free to ask in the Webmasters community or the Google Webmasters Twitter handle.
Posted by Amir Rachum, Search Console Software Engineer & Jeffrey Jose, Google Search Product Manager.
Because we want you to actively participate in the event, this is neither a normal Webmaster Conference nor a typical online conference. This event isn't just for you - it's your event. In particular, the word "Unconference" means that you get to choose which sessions you want to attend and become an active part of. You will shape the event by taking part in discussions, feedback sessions and similar formats that need your input.
It's your chance to collaborate with other webmasters, SEOs, developers, digital marketers, publishers and Google product teams, such as Search Console and Google Search, and help us to deliver more value to you and the community.
How does it work?
We have opened the registration for a few more spots in the event again. If you're seeing "registration is closed", the spots have filled up already. We may run more events in the future, so keep an eye on our Twitter feed and this blog.
As part of the registration process, we will ask you to select two sessions you would like to participate in. Only the sessions that receive the most votes will be scheduled to take place on the event day, so make sure you pick your favorite ones before August 19th!
As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event. We will let you know by August 20th if your registration is confirmed. Once your registration is confirmed, you will receive the invitation for the Google Meet call on August 26th with all the other participants, the MC and the session leads. You can expect to actively participate in the sessions you're interested in via voice and/or video call through Google Meet. Please note that the sessions will not be recorded; we will publish a blog post with some of the top learnings after the event.
We have very interesting proposals lined up for you to vote on, as well as other fun surprises. Save your spot before August 19th and join the first ever Virtual Webmaster Unconference!
