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"Verizon Brings Ad Council PSAs on Teen Dating Abuse to Mobile, Internet and TV." Marketing Weekly News. NewsRX. 2009. HighBeam Research. 29 Mar. 2015 <http://www.highbeam.com>.
"Verizon Brings Ad Council PSAs on Teen Dating Abuse to Mobile, Internet and TV." Marketing Weekly News. 2009. HighBeam Research. (March 29, 2015). http://www.highbeam.com/doc/1G1-208417199.html
"Verizon Brings Ad Council PSAs on Teen Dating Abuse to Mobile, Internet and TV." Marketing Weekly News. NewsRX. 2009. Retrieved March 29, 2015 from HighBeam Research: http://www.highbeam.com/doc/1G1-208417199.html
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Verizon has teamed with the Advertising Council to bring a public service advertising campaign to Americans across three screens: Verizon Wireless' Mobile Web service, and Verizon FiOS Internet and Verizon FiOS TV. The Ad Council's campaign, "That's Not Cool," features public service advertisements (PSAs) designed to help teens recognize digital dating abuse and take steps to prevent it.
While the Ad Council has always maintained a strong presence across the television, mobile, and Web platforms, the collaboration with Verizon signifies the first time a media partner has embraced an Ad Council campaign across all three outlets to ensure synergy and maximize impact.
"These important PSAs leverage the various Verizon services to bring maximum impact," said John Harrobin, senior vice president of digital media and marketing at Verizon. …
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