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"Verizon Launches Nationwide Advertising Campaign to Introduce New Company Name." Sentinel. Los Angeles Sentinel. 2000. HighBeam Research. 11 Oct. 2014 <http://www.highbeam.com>.
"Verizon Launches Nationwide Advertising Campaign to Introduce New Company Name." Sentinel. 2000. HighBeam Research. (October 11, 2014). http://www.highbeam.com/doc/1P3-490543281.html
"Verizon Launches Nationwide Advertising Campaign to Introduce New Company Name." Sentinel. Los Angeles Sentinel. 2000. Retrieved October 11, 2014 from HighBeam Research: http://www.highbeam.com/doc/1P3-490543281.html
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Verizon Launches Nationwide Advertising Campaign to Introduce New Company Name
People across the country soon will get to know the Verizon name to the result of an intense branding campaign for the new company that started Aug. 1.
Verizon Communications--the national telecommunications company formed by the merger of Bell Atlantic and GTE--will begin an advertising campaign telling customers and the general public that the merged company's new name Is Verizon (pronounced vurr-EYE-zon).
At the same time, the company will begin a 12-to-18-month effort to change the name and logo on monthly bills, vehicles, buildings, marketing brochures, pay phones, Web sites--virtually everywhere the Bell Atlantic and GTE names are currently seen. …
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