Categories: Advertising
Good for Great Britain, For Defending Truth In Advertising
Posted by: Peter Burrows on November 26
Apple wouldn't want to pay for the ad time to show someone actually check that website, get that map, download that file and make that call.
Microsoft Ads? Made On Macs
Posted by: Arik Hesseldahl on October 22
Burt Helm, next door over at our blog on the advertising business, Brand New Day relates how he witnessed the shooting of a particular Microsoft Ad. The computer of choice...
Has Apple Successfully Lured Microsoft Into an Ad War?
Posted by: Peter Burrows on October 20
If you hadn't noticed, Apple's "I'm a Mac" ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks...
About
A blog on the daily doings of Apple and the many companies in its orbit, with insight and analysis by two longtime Apple-watchers Bloomberg Businessweek Senior Writer Peter Burrows and Bloomberg Businessweek.com Senior Technology Writer Arik Hesseldahl.
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