December 20, 2011
A veteran restaurant consultant explains why few customers attracted by coupon deals become regulars and says emphasizing quality is more effective
December 02, 2011
Many business owners fail to master basic sales concepts. Harvard Business School professor Howard Stevenson suggests ways to improve
November 11, 2011
Borrow from the engine part's elegant efficiency and give your audience room to interpret your advertising's meaning. You'll make a memorable impression
October 27, 2011
The promise of space tourism inspired the makers of 4 Pines Stout to boldly go where no brewmaster has gone before
October 13, 2011
Smartphone case makers rely on rumors and leaks to get their products on the market first
October 11, 2011
First, review the basics involved in building awareness. Then forge a plan, heed the hurdles involved in its execution, and don't expect immediate results
August 26, 2011
Hold off on packing your ads with claims that could prompt challenges or rankle your customers. Instead, forge an emotional connection with them
August 25, 2011
Shep and Ian Murray expect to hit revenue of $100 million this year by sticking to their tribal tastes
August 23, 2011
First, determine what your business does best, then develop a strategy for a site that will show clients why they should hire you, rather than your competition
August 04, 2011
The three-year-old online marketplace is selling more java from independent roasters by appealing to opinionated drinkers
August 02, 2011
A digital marketing consultant explains what they are, how they work, and where to incorporate them into a company's marketing plan
July 26, 2011
It's easy for business leaders to project their attitudes and behaviors upon prospective customers. This can undermine a campaign's effectiveness
June 21, 2011
People are motivated by their own interests, not your company's. Meet their demands and pay attention to their opinions—discerningly, putting your own needs first
June 01, 2011
From introducing new products to targeting foreign markets, entrepreneurs in diverse industries share their strategies
May 20, 2011
While social media tools can turbocharge the marketing power of companies of any size, handle them with care. Mistakes move fast and can sabotage your goal
May 20, 2011
Start by preparing an agenda, anticipating questions, and practicing your pitch on a friend. When you do call prospective customers, keep the conversation focused on them
May 19, 2011
At KidZania theme parks, children pretend they're adults—and companies market to them as if they are
May 12, 2011
Yacobovsky and Jain's BaubleBar keeps high-end jewelry prices low by sourcing directly from the designer to the customer
May 03, 2011
To compete with Web retailers, Micah Solomon recommends that small storefronts focus on first impressions, prepare scripts, and fulfill orders quickly
April 15, 2011
To increase the perceived value of a product or service, learn from companies that persuade consumers to pay a premium for brands that are similar to cheaper versions
