Business DayTechnology



September 13, 2007, 2:35 am

Your Former Boyfriend’s Mother Wants to Be Your Friend

One thing I’m actually enjoying about the surging popularity of Facebook—at least among the people I tend to know—is that it serves as a way to reconnect with old friends and acquaintances. I get a slow and steady stream of contact from people I’m glad to hear from.

quechup

A two-year-old social network called Quechup seems to have developed a new twist on the market: putting you back in touch with people you never want to speak to again.

For example, it recently enabled Liz Murray to get an e-mail from her ex-boyfriend’s mother.

“I wish I were kidding,” Ms. Murray said in an e-mail to me.

Quechup, in fact, helped me reconnect to Liz, who had approached me about a potential article a month ago. On Monday, I got an e-mail from her inviting me to join “Quechup… the social networking platform sweeping the globe.”

Indeed, e-mail from Quechup is in fact sweeping the globe, angering people wherever it goes. The company has made a subtle switch to a feature common to sites like Facebook and LinkedIn. Those sites offer to scan your e-mail program (like Outlook) or Web e-mail (like MSN Hotmail) to check which of your contacts are already members. Some, in a second step, also ask whether you want to send an e-mail inviting those who aren’t members to join.

Several weeks ago, Quechup appears to have introduced a similar feature, but in a way that got many, many people to send invitations to everyone in their address books.

“I got an invite that appeared to come from a friend of mine,” Giovanni Rodriguez wrote to me explaining how she came to invite me to join Quechup too. “I don’t remember signing up, but I must have. Last night I got a flood of e-mail from people on my contacts lists. Looks like Quechup poached my address book on Google mail.”

Quechup has been around for a few years and appears to be a dating-centric site in the United Kingdom, with some features focused on mobile phones. It is offered by iDate, a small Las Vegas company that is far from the technological mainstream.

The company’s Web site says its stock is traded on the Pink Sheets, home of small illiquid stocks, but the last trade listed was in 2005. IDate’s most recent financial statement filed with the Pink Sheets market is also from 2005, and shows that the company had so few assets that its accountants questioned whether it could continue as a going concern. The report said the company had sold $500,000 worth of stock but only $75,000 had been paid for yet. The remaining $425,000, it hoped, would fund its operations.

The company’s main telephone number is answered by voice mail. I left a message for its chief executive, Mark Finch, and sent him an e-mail. I have not received a reply.

Earlier this week, InfoWorld columnist Robert X. Cringley did hear from an iDate executive after he posted comments about the Quechup e-mail. The executive said that the company has changed some aspects of its system, but he did not provide details.

What to make of all this? First of all, any interesting new service online will attract people trying to exploit it, by offering marginal copycat services, or worse. And in a market when new sites are cropping up all the time, it’s hard to tell which ones are legitimate. With all the personal information that is now available instantly online, there’s no end to the embarrassment that can be caused.


2 Comments

  1. 1. September 13, 2007 3:41 pm Link

    There must be some method of censoring and filtering out such web sites and internet providers.Such sites have damaged many a young life in India and elsewhere.Why wash everybody’s dirty linen in public when they or he or she on their own or on his/her own wants to forget and obliterate the unpleasantness once for all from their lives?

    — s.divakaran
  2. 2. October 19, 2007 3:18 pm Link

    I guess the lesson here is for each of us to periodically and carefully review our address books and to delete old items. If an address is deleted from our lists I’m assuming the bots can’t find and exploit it.

    — Steve

Comments are no longer being accepted.

From The Times

Grading the Digital School: At Waldorf School in Silicon Valley, Technology Can Wait

The Waldorf School’s computer-free environment has become a draw for parents at high-tech companies like Google.

Cultural Studies: Emoticons Move to the Business World - Cultural Studies

The emoticon has migrated from the emails and texts of teenagers to the correspondence of professionals who pride themselves on their gravitas.

Unreasonable Institute Teaches New Paths to Social Missions

The Unreasonable Institute in Colorado offers a six-week course to entrepreneurs who want to make a profit while helping the world.

More on Technology »

About Bits

Bits offers a steady stream of news and analysis on the technology industry throughout the day from New York Times writers and freelancers. We cover start-ups, tech leaders like Google and Apple, enterprise technology, government policies and the way the Internet is changing how we live and work.

Contributors

Nick Bilton
Nick Bilton
Lead Bits blogger, San Francisco

Technology and society, Internet, futurism, video games, business technology

Joshua Brustein
Joshua Brustein
Web Producer, New York

Internet, media, technology and society, policy and law.

Damon Darlin
Damon Darlin
Technology editor, San Francisco

Consumer electronics, consumer issues, pricing

David F. Gallagher
David F. Gallagher
Deputy technology editor, New York

Internet, blogs, search, cellphones

Quentin Hardy
Quentin Hardy
Deputy technology editor, San Francisco

Enterprise tech; the implications of a highly connected society for business, politics, and the humanities.

Steve Lohr
Steve Lohr
Reporter, New York

Enterprise computing, economics of technology, Microsoft, I.B.M.

Claire Cain Miller
Claire Cain Miller
Reporter, San Francisco

Google, search, e-commerce, start-ups, digital culture, technology and society.

Matt Richtel
Matt Richtel
Reporter, San Francisco

Consumer electronics, video game business, Silicon Valley, Internet gambling, Internet pornography

Somini Sengupta
Somini Sengupta
Reporter, San Francisco

Technology and society, public policy, privacy.

Suzanne Spector
Suzanne Spector
Deputy Technology Editor, New York

Technology and society, consumer issues, digital culture

David Streitfeld
David Streitfeld
Reporter, San Francisco

Digital publishing, Amazon, gaming, Silicon Valley, technology and society.

Nick Wingfield
Nick Wingfield
Reporter, Seattle

Apple, Microsoft and consumer technologies

Jenna Wortham
Jenna Wortham
Reporter, New York

Internet, Web start-ups, digital culture, communications, convergence, N.Y. tech scene

Archive

Recent Posts

October 22

Technology, Schools and a Big Black Bug

A father prefers to send his son to a classroom that is free of technology at the Greenwood School in Mill Valley.

October 21

Hints of Apple Plans in Jobs Book

A new biography of Steve Jobs says Apple's former leader wanted to shake up the textbook business.

October 21

Steve Jobs Biography: A Scorecard of Put-Downs

A wide array of targets come under fire from Steven P. Jobs, the late Apple chief executive and co-founder, in a new biography.

October 20

RIM Faces a Naming Problem

RIM's new name for its operating system, BBX, is similar to another company's software's name, BBx.

October 20

Lytro, and the Danger in Missing Christmas

Why is Lytro willing to miss the holiday shopping season with its hot camera?