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Our mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide

Discover our key principles

PRINCIPLES FOR NATURAL, SUSTAINABLE PRODUCTS

Key principles of NATRUE

Against greenwashing to reflect consumer expectations

Ensuring natural and organic ingredient clarity and product transparency

Guaranteeing independent certification

Supporting sustainable innovation and responsible consumption

Protecting the environment and promoting waste reduction

Standing-up for animal welfare

Learn more about our label here

+6400 certified products

+260 brands

+3100 certified & approved raw materials

+65 members worldwide

More about us

What we do on a daily basis

Contribute to regulatory decision-making

Events participation and sector promotion

Certification and approval process

Provide facts and positions

Ensuring a high quality internationally applicable Standard for cosmetics

Form partnerships

Collaborate to drive research and market studies

Inform consumers

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NATRUE stands for a future without greenwashing

NATRUE stands for a future without greenwashing

Recent blog posts

NATRUE provides a guidance tool to support stakeholders

NATRUE joins an industry call for the adoption of a practical framework for the Green Claims Directive

NATRUE showcases commitment to sustainability and innovation at in-cosmetics Global 2024 in Paris

True Stories

Do you want to know more about the NATRUE Members and Label Users? How was your favourite brand created? Which are its values? Our True Story section is the perfect way to introduce the work and values of all the NATRUE family! Have a look!

View all NATRUE stories.

16 May 2024

Nadine Kluge — Kluge Beauty

17 Apr 2024

Sara Jerman — Olival

13 Mar 2024

Maria Holzer — Birkengold

12 Feb 2024

Elina Baller — CAPANOVA

17 Jan 2024

Gemma Esteller — Jabones Beltrán

18 Dec 2023

Banu Dursun-Pitzer — perifee

14 Nov 2023

Michaela and Patrick Schatzer — Velvety

18 Oct 2023

Roland Meuter — Alpinols

The NATRUE Secretariat

Do you want to know more about the NATRUE Label? Are you trying to be approved by our Standard but you don’t know how? Do you want us to participate in your events? We are here to help you!