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You may have first noticed Editors’ Picks as an experiment last year. Based on the data from that experiment, we have been working with nearly two dozen publishers in recent months and have seen a positive response from readers and publishers alike: readers get the news they're interested in from the sources they trust, and publishers receive higher traffic to their websites. We encourage any news organizations that are interested to visit our Help Center to get started.


Calls to the U.S. or Canada placed within those countries will continue to be free at least for the rest of 2011. Calls to the U.S. or Canada placed from outside these countries will be charged $0.01 per minute (or €0.01, £0.01, C$0.01 per minute).

New Google homepage with a smaller logo and links moved to the top and bottom edges of the browser for a cleaner look

The way people use and experience the web is evolving, and our goal is to give you a more seamless and consistent online experience—one that works no matter which Google product you’re using or what device you’re using it on. The new Google experience that we’ve begun working toward is founded on three key design principles: focus, elasticity and effortlessness.
  • Focus: Whether you’re searching, emailing or looking for a map, the only thing you should be concerned about is getting what you want. Our job is to provide the tools and features that will get you there quickly and easily. With the design changes in the coming weeks and months, we’re bringing forward the stuff that matters to you and getting all the other clutter out of your way. Even simple changes, like using bolder colors for actionable buttons or hiding navigation buttons until they’re actually needed, can help you better focus on only what you need at the moment.
  • Elasticity: In the early days, there was pretty much just one way to use Google: on a desktop computer with an average-sized monitor. Over a decade later, all it takes is a look around one’s home or office at the various mobile devices, tablets, high-resolution monitors and TVs to see a plethora of ways to access the web. The new design will soon allow you to seamlessly transition from one device to another and have a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
  • Effortlessness: Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean, but behind the seemingly simple design, use new technologies like HTML5, WebGL and the latest, fastest browsers to make sure you have all the power of the web behind you.
Constant revision and improvement is part of our overarching philosophy. For example, last year we introduced an updated look and feel to our search results, and if you compare the original Google homepage to today’s version, you’ll see that a makeover every so often can certainly be refreshing:

Original Google homepage in 1997

Starting today and over the course of the next few months, look for a series of design improvements across all our products, including Google Search, Google Maps and Gmail.


Remove from dashboard

You can also now remove items from your dashboard, so that you can see a quick summary of only your most important links and hide the ones you no longer need. Please note that when you hide a short URL, you’re only removing it from your own dashboard. The URL will still exist and work. You can’t add short URLs back into your dashboard once you’ve hidden them, so be sure you won’t need to find that short URL from your dashboard later. Remember that you can always view analytics for any of your short URLs by appending a “+” to the end of them (e.g., http://goo.gl/rQ6HT+). This feature will be rolling out over the next several days, and may not work immediately on mobile devices.



Spam reporting

Many of you told us that you’d like a way to tell us about goo.gl URLs that lead to spam sites. We recently set up goo.gl/spam-report for just that purpose. So far it’s helped us a lot in identifying and blocking short URLs that lead to spam, so keep those reports coming.

Ongoing speed and stability improvements

Even as we add features, we continue to focus on making goo.gl one of the fastest and most reliable URL shorteners on the web. We’ll continue working hard to ensure that we add minimal latency to the user experience and extend our track record of rock-solid reliability—we’ve had no service outages since we launched last September.

We hope you find these new features useful, and we look forward to your continued feedback.

Flipcard

Snapshot

Mosaic

To try these views on your own blog, simply add “/view” to the end of the blog URL—for example, http://buzz.blogspot.com/view. These new views are available on all public Blogger blogs with feeds fully enabled—to learn more, including how to disable these views for your blog if you wish, please see our help center article.

We’re previewing these templates early on so we can incorporate your feedback for a wider launch soon. At that time you’ll be able to customize these templates and select one for your blog. Please let us know what you think!


While I’m very happy about our latest improvements, a designer's work is never done. We’re already testing additional refinements and we'll continue to listen to all of you as we work to continue making search better.

If you’re curious, here are some of the other design prototypes we tried (you might have to click to magnify some of these images):
  1. Blue homepage: We’ve always had a strong affinity for blue — after all, blue is usually the color of web links, so it binds the web together. It became the basis for many designs.
  2. Blue button: The big blue button made it all the way to our first external experiment, where it was promptly rejected by users. We heard you loud and clear and changed the button in the next round.
  3. Universal bars: This design emphasizes different types of results with labeled blocks in the main results pane, such as books, news and shopping.
  4. Blue results: This is one of the final blue designs we created and marks the point when we renamed the "Web" link to "Everything" — a label that gets closer to the intent of our mission to organize all the world’s information.
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Today we are pleased to introduce a new and improved version of Google Transliteration, available in Google Labs or at http://www.google.com/transliterate.

In this new version, you can select from one of seventeen supported languages: Arabic, Bengali, Greek, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali, Persian, Punjabi, Russian, Sanskrit, Serbian, Tamil, Telugu and Urdu. You can also compose richly formatted text and look up word definitions with our dictionary integration. If the default transliteration is not the word you wanted, you can highlight it to see a list of alternatives. For even finer-grained control, we provide a unicode character picker to allow character-by-character composition.

Google Transliteration is integrated into several Google properties and we have an API and bookmarklets to extend this capability to other websites. A solution we initially built to solve a problem we saw here in India is now being used in many other parts of the world as well - one small example of the scale and leverage that technology can bring in today's increasingly globalized environment. As with all labs products, we will continue to improve the technology and try out new features. We would love to hear from you, so do let us know what you think.

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Posted by Marissa Mayer, Vice President, Search Products & User Experience
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Last week's launch of SMS services in Uganda is the direct result of this research — it's based on listening to what people want and finding a way to get it to them. Our research enabled us to observe first-hand how people instinctively wanted to interact with a mobile phone. We let people select the language they wanted to use. We gained deep insights into the way people formulate their questions and what questions really matter to them. On top of that, we saw the excitement on people's faces when they got their first-ever search results, and we realized that some of the information we could deliver to these users, such as health information, has the power to truly change lives. These new services in Uganda are just one step on the path to providing information to people who have little or no access to the web. This research will help us as we continue to develop more services to increase access to information all around the world.

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...and the thumbnails also seemed to make it easy for people to skip over the results with thumbnails when those results were not relevant to their search (page with the thumbnail on the right).


For the Universal Search team, this was a successful outcome. It showed that we had managed to design a subtle user interface that gives people helpful information without getting in the way of their primary task: finding relevant information.

In addition to search research, we also use eye-tracking to study the usability of other products, such as Google News and Image Search. For these products, eye-tracking helps us answer questions, such as "Is the 'Top Stories' link discoverable on the left of the Google News page?" or "How do the users typically scan the image results — in rows, in columns or in some other way?"

Eye-tracking gives us valuable information about our users' focus of attention — information that would be very hard to come by any other way and that we can use to improve the design of our products. However, in our ongoing quest to make our products more useful, usable, and enjoyable, we always complement our eye-tracking studies with other methods, such as interviews, field studies and live experiments.

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