Your adventure starts on a beautiful, interactive map of Middle-earth. Zoom in to explore Trollshaw Forest, Rivendell and Dol Guldur (with more locations to come in the next few weeks). Click on each one to learn its history and meet the characters who inhabit it, or dive further to test your wits on a unique survival challenge.
The immersive 3D graphics in “Journey through Middle-earth” were built with CSS3 and WebGL, which you might recognize from previous Chrome Experiments. But “Journey through Middle-earth” is the first Chrome Experiment designed to bring this beautiful, 3D experience to mobile, thanks to support for WebGL in Chrome for Android on devices with high-end graphics cards.
The rich audio effects and sound manipulation are delivered through the Web Audio API, which is now supported on both Chrome for Android and Chrome for iPhone and iPad. Although WebGL isn’t supported on iOS, Chrome users can still experience most of “Journey through Middle-earth” on their iPhones and iPads. We can’t wait to see what sort of rich experiences developers will build as modern web technologies become available on more types of devices.
Circle +Google Chrome to stay updated as more Middle-earth locations get released in the coming weeks. You can also check out the Chromium Blog and read the team’s technical case study if you feel like geeking out a bit more.
Adventure is a click away. Just watch out for the trolls!
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Posted by Christos Apartoglou, Product Marketing Manager & Part-time Dragon-slayer
Enhanced navigation: In addition to current traffic conditions, we’ve added two new features to help you navigate around traffic. You can now see reports of problems on the road that you can tap to see incident details. While on the road, Google Maps will also alert you if a better route becomes available and reroute you to your destination faster. This feature is available only on Android and is coming soon to iOS.
Designed for tablets: A dedicated tablet design brings all the features of this new app to Android tablets and iPads, which makes exploring the world from the comfort of your living room much more fluid, smooth and fun.
Reviews, Zagat and Offers: There’s a new 5.0 star rating system that gives you a quick read on how your friends and others rate places like restaurants, bars and cafes. For an expert’s opinion, the Zagat badge of excellence and curated lists are integrated into search results so you can quickly spot the very best places. From “Best Restaurants to meet for a drink in NYC” to “Best Restaurants in the Mission” in San Francisco, Zagat’s there to help you uncover the local gems.
And finally, Google Maps for mobile is a great way to discover valuable Offers from national brands like Macy's, Michael's and Toys "R" Us, labeled right on the map. All these features can make it a lot easier to navigate the world, no matter what adventure comes your way.
One important change you should know about is that Latitude and check-ins will be retired. These features will no longer be a part of the new Google Maps app, and will stop functioning in older versions by August 9. We understand some of you still want to see your friends and family on a map, which is why we've added location sharing and check-ins to Google+ for Android (coming soon to iOS). More details about Latitude and check-in changes can be found in our help center.
The offline maps feature for Android is also no longer available. Instead we’ve created a new way for you to access maps offline by simply entering “OK Maps” into the search box when viewing the area you want for later. Finally, My Maps functionality is not supported in this release but will return to future versions of the app. People who want to create powerful custom maps can still do so with Maps Engine Lite on desktop.
Helping you find great places is what we love to do. And as more of us use mobile phones and tablets in our daily lives, information that’s useful to you isn't just about what you need, but also where you might find it. Today’s update is an exciting step forward for Google’s maps—one that we hope will make it faster and easier for you to explore and discover places you want to go.
Update July 16: The new Google Maps app for iPhone and iPad is now live. Visit the App Store today to download it.
Posted by Daniel Graf, Director, Google Maps
*The new Google Maps for mobile is compatible with Ice Cream Sandwich and Jelly Bean Android devices and iOS 6+ when available. Please note some of the features mentioned in this post aren’t available in all countries.
In addition to the handy cards in Google Now, the Google Search app still gives you instant answers to all your questions. Try tapping the microphone and speak to your phone—you’ll get quick answers spoken back to you. For example, ask Google, “Do I need an umbrella this weekend?” and you’ll get the forecast. Or ask “Who’s in the cast of ‘Oblivion’?” to decide if you want to see it. Voice Search is particularly handy on the go—try "Show me nearby pizza places" and you'll see a map of restaurants around you with directions, phone numbers, ratings and hours.
Get the Google Search app with Google Now from the App Store. Drag it to the tray, open it, sign in and you’re ready to go.
Find awesome videos faster: Get to videos like “Gangnam Style” faster with new search tools that give suggestions while you type, and let you sort through videos or channels. Flip through related videos, comments and more info, all while watching a video.
More ways to share with the people you love: Share that incredible video you found on YouTube on Google+, Facebook or text message in the app, as well as from Twitter and email.
There’s even more to explore with the new YouTube app for iPhone and iPod touch, available for download from the App Store today. We’re working on an optimized version of the YouTube app for iPad in the coming months, and stay tuned for more details.
You’ve already shown us you love YouTube on mobile—to the tune of 1 billion mobile views a day—so we can’t wait to see what you think about this new experience.
Posted by Andrey Doronichev, head of YouTube mobile
We know there are lots of ways to get from here to there, which is why in 2010, we added biking directions to Google Maps in the U.S. and Canada, and continue to work to bring more biking features to more places. Today, there are more than 330,000 miles (equal to more than 530,000 kilometers, or half a gigameter) of green biking lines in Google Maps. Dark green lines on the map show dedicated bike trails and paths with no motor vehicles, light green lines show streets with bike lanes and dashed green lines show other streets recommended for cycling. Biking navigation even helps you avoid steep hills.
Bike layer showing recommended streets for cycling in Stockholm
Where Map Maker and biking directions are both available, riders can add bike trails, lanes and suggested routes to Google Maps, helping to create a more comprehensive map for everyone living in or visiting their community. Thanks to the contributions of members of the biking community like Todd Scott and our partnership with nonprofits like Rails-to-Trails Conservancy, we’ve added bike data for hundreds of cities and trails to Google Maps in the past two-and-a-half years.
When you’re pedaling from Point A to Point B, we hope biking navigation will make Google Maps for Android more useful to you.
Posted by Larry Powelson, Software Engineer, Google Maps
On tablets, the Search settings are available as an option behind the gear icon.
Once the feature is enabled, tap the Handwrite icon on the bottom right corner of your screen to activate the writing surface. Write a few letters and you’ll see autocomplete options appear below the search box. If one of the options is what you’re looking for, just tap it to search. For longer queries, you can continue writing and use the arrows next to the autocompletions to move the right one into the search box. Since you can write anywhere, you don’t have to look back and forth repeatedly from the keyboard to the search box.
We designed Handwrite to complement rather than replace typing: with the feature enabled, you can still use the keyboard at any time by tapping on the search box. Handwrite is experimental, and works better in some browsers than others—on Android devices, it works best in Chrome. For now, we’ve enabled Handwrite for iOS5+ devices, Android 2.3+ phones and Android 4.0+ tablets—in 27 languages.
Get results, fast
When you’re on the go, you usually want to get things done quickly. Autocompletion of search suggestions is significantly faster in this latest version of the app, bringing you search predictions instantly with each letter you type. You’ll also notice that results load faster, and checking out webpages is easy with the slide-in panel. Quickly swipe back and forth between webpages and your search results, and swap between search modes like Images and Places with a swipeable menu. Finding text within a webpage is a snap as well; just try tapping the magnifying glass on the bottom menu option on any page.
Easily switch between search modes using the swipeable menu at the bottom
Swipe the slide-in panel to instantly return to your search results
Beautiful Image Search
Searching for images will never again be a chore. Tap the images button at the bottom of the search results page, and watch high-resolution images load into a beautiful grid. Browse the images by scrolling down the full-screen grid, or tap on a single image to get details about it and then quickly swipe from image to image. You can also tap and hold an image to save it to your camera roll to use as your wallpaper or share with a friend.
Full-screen image results take advantage of every inch of the screen
Simple access
We’ve put all of your favorite Google services in one place for easy access. You can choose to browse Google web apps, or see just the apps that you have on your phone. Sign in once, and you’ll never need to sign in again to check a quick email, view your next calendar appointment or see what’s hot on Google+.
All your Google mobile apps in one place
Download the Google Search app now for a fast, beautiful, simple search experience on your iPhone.
Posted by Noah Levin, Interaction Designer, Google Search app
We conducted this research to help people to better understand how mobile is changing our world. You can learn about mobile-specific usage trends, use this tool to create custom visualizations of data and more. There's plenty to discover in the latest research—to dig into new survey data about smartphone consumers in 26 countries from around the world, read our post on the Google Mobile Ads blog or visit http://thinkwithgoogle.com/mobileplanet.
Posted by Dai Pham, Group Product Marketing Manager, Google Mobile Ads
Click to Download: Not surprisingly, many people use Google to search for information about mobile apps. This ad format helps consumers right when they're searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.
Mobile App Extensions: This new, beta ad unit enables businesses to use mobile search ads to direct someone to a page within a mobile app already installed on their phone. For example, if someone searches for sneakers on a mobile device, they might see an ad that takes them directly into a cool shopping app they’ve installed on their phone.
Local search ads—so hot right now
Building local context into mobile ads makes them more useful both for both consumers and businesses. Here are a few specific examples:
Click to Call: We introduced these ads for high-end smartphones less than two years ago and they're now driving millions of calls per week to hundreds of thousands of businesses around the world. Click to call ads have been very effective in generating leads for businesses of all sizes, across many verticals—more people can call an Enterprise Rent-A-Car near them for rentals and more potential customers can connect with ADT Security for alarm system expertise, for example.
Hyperlocal search ads:Launched a year ago, these search ads contain useful local information like phone numbers, driving directions, a number to click and call a business directly, and also show people how far they are from specific business locations. Roy’s Restaurants’ efforts with this format led to a 40 percent increase in call volume—and lots more full tables!
Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.
Circulars: We began testing this new ad format with Best Buy and Macy’s earlier this month. When someone clicks on a search or display ad (on desktop, mobile or tablet devices), they may see these engaging ads which contain photos of relevant products and special offers. With a few simple clicks, people who are at their desk can email that circular to their mobile phones, and later walk into their local store, flash their phone and redeem the offers.
Macy’s Circular ads on mobile
The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world.
Posted by Surojit Chatterjee, Senior Product Manager, Mobile Ads
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