• Evaluating against international standards government requests to censor content or access user information
• Providing greater transparency
• Assessing human rights risks when entering new markets or introducing new products
• Instituting employee training and oversight programs

These are things that Google does now, but joining the Initiative will help us refine our methods and maintain our leadership position. Down the road companies will be assessed on how they're doing in implementing the principles and the Initiative will report those results.

This Initiative is by no means a silver bullet or the last word, but it does represent a concrete step toward promoting freedom of expression and protecting users' privacy in the 60th anniversary year of the Universal Declaration of Human Rights. Now we're actively recruiting more companies and groups to join the Initiative and advance these critical human rights around the world.

Posted by Andrew McLaughlin, Director of Public Policy and Government Affairs