Announcing Internationalization & Unicode Conference #45 Keynote Speaker Gretchen McCulloch

Taking Playfulness Seriously—When character sets are used in unexpected ways

HEEEEELLLLLLOOOO friends of Unicode! HaVE yoU HEard? 🚨🚨This year’s keynote speaker is Gretchen McCulloch, internet linguist and bestselling author of the 2019 book, Because Internet: Understanding the New Rules of Language. ✍️ You ✍️ may ✍️ also ✍️ know ✍️ Gretchen ✍️ from ✍️ her ✍️ column ✍️ about ✍️ internet ✍️ language ✍️ in ✍️ WIRED. If you aren’t familiar withGretchen’s book it includes great insights of how language and technology evolves! Don’t miss this unique opportunity to hear from her in person. (♥ω♥*)

Her talk, “Taking Playfulness Seriously—When character sets are used in unexpected ways,” explores those trailblazing language disrupters, who aren’t checking out the Oxford English dictionary or asking themselves, “What would my college English prof do about this comma?” You know who you are! 👀 She’ll discuss all the creative ways real-life netizens playfully create ASCII art out of text or combine emoji to convey new meanings, as well as the problems that arise when these kinds of creative uses clash with technical tools behind the scenes that aren’t expecting the unexpected—and what some solutions might look like.

In addition to Gretchen McCulloch, the conference offers Unicode tutorials, talks and panels on internationalization, web design, emoji, indigenous languages, historical scripts, and more. Of course, the conference also includes plenty of networking opportunities, as well as a special celebration of the Unicode Consortium’s 30th anniversary!

See What’s Happening at IUC 45

For thirty years the Internationalization & Unicode® Conference (IUC) has been the preeminent event highlighting the latest innovations and best practices of global and multilingual software providers. Join us in Santa Clara to promote your ideas and experiences working with natural languages, multicultural user interfaces, producing and supporting multinational and multilingual products, linguistic algorithms, applying internationalization across mobile and social media platforms, or advancements in relevant standards.

Join expert practitioners and industry leaders as they present detailed recommendations for businesses looking to expand to new international markets and those seeking to improve time to market and cost-efficiency of supporting existing markets. Recent conferences have provided specific advice on designing software for European countries, Latin America, China, India, Japan, Korea, the Middle East, and emerging markets.

Join us for the Internationalization & Unicode Conference 45, October 13-15, 2021, Santa Clara, California. To register and learn more, please visit the Internationalization & Unicode Conference website. Object Management Group®, (OMG®) organizes the Internationalization and Unicode Conferences around the world under an exclusive license granted by the Unicode Consortium.

Program Announced for IUC 45!

For over 30 years the Internationalization & Unicode® Conference (IUC) has been the preeminent event highlighting the latest innovations and best practices of global and multilingual software providers. As we navigate the new normal, we invite you to join us in Santa Clara, CA to promote your ideas and experiences working with natural languages, multicultural user interfaces, producing and supporting multinational and multilingual products, linguistic algorithms, applying internationalization across mobile and social media platforms, or advancements in relevant standards.

Trained, Tested, Trusted: Understand best practices in process and among teams reliably delivering high quality global products. Examine how developers build, test, and deploy great global products. Explore technologies for design, localization, multilingual testing, workflow management, and content management.

Expert practitioners and industry leaders present detailed recommendations for businesses looking to expand to new international markets and those seeking to improve time to market and cost-efficiency in supporting existing markets. Recent conferences have provided specific advice on designing software for European countries, Latin America, China, India, Japan, Korea, the Middle East, and emerging markets.

Track and Session Topics to Include:

Architecture	Case Studies
Fonts/Emojis	ICU/CLDR
Internationalization	Language Sustainability
Localization	Scripts

Register Today!

About The Unicode Consortium

The Unicode® Consortium is a non-profit organization founded to develop, extend and promote use of the Unicode Standard and related globalization standards. The membership of the consortium represents a broad spectrum of corporations and organizations, many in the computer and information processing industry. Members include: Adobe, Apple, Emojipedia, Facebook, Google, Government of Bangladesh, Government of India, Microsoft, Netflix, Sultanate of Oman MARA, Salesforce, SAP, Tamil Virtual Academy, The University of California (Berkeley), Yat Labs, plus well over a hundred Associate, Liaison, and Individual members. For a complete member list go to https://home.unicode.org/membership/members/ For more information, please contact the Unicode Consortium.

About the Event Producer

OMG® is the Event Producer for the Internationalization & Unicode Conferences. OMG is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG's modeling standards, including the Unified Modeling Language™ (UML®) and Model Driven Architecture® (MDA®), enable powerful visual design, execution and maintenance of software and other processes, including IT Systems Modeling and Business Process Management. OMG's middleware standards and profiles are based on the Common Object Request Broker Architecture (CORBA®) and support a wide variety of industries. OMG has offices at 109 Highland Avenue, Needham, MA 02494 USA. This email may be considered to be commercial email, an advertisement or a solicitation.

For more information about OMG, visit us online at https://go.omgprograms.org/e/658223/2021-05-19/4hvqrv/283005991?h=Oj2eGlxYpYR7gx1lmU8Rxbrb1HmYWLHAiDyImxZoBI4.